Drawing on 15 years of experience, I’ve directed high-profile brand advertisements that redefine visual storytelling. With a solid background in VFX and Animation, I strive to bring fresh, engaging perspectives to every project.
I've developed a diverse portfolio of pioneering projects that consistently push the boundaries of design and technology. A prime example is a Fortnite map I created that fuses creative design with robust technical execution, raising the standard for gaming experiences.
I craft compelling stories that move you—blending creative flair with precision to deliver unforgettable visuals.
From enchanting sketches to lifelike creations, I bring characters and worlds to life with a seamless fusion of art and technology.
I design epic gaming experiences that challenge the norm and redefine play, pushing boundaries with innovative ideas and technical expertise.
Experience the pinnacle of visual storytelling. Powered by Unreal Engine 5 and Nanite AI precision, our work features ultra high-poly models, 216 subsample renders, and physics-based car simulations. Every scene comes alive with meta-humans rendered in high fidelity, stunning 4K textures, global illumination, and ray tracing.
Step into a world where spaces tell their own story. I transform designs into engaging visual journeys that invite you to explore every room, angle, and detail—making every project feel both intimate and dynamic.
I bring characters to life and create thrilling vehicle sequences with a hands-on approach to 3D animation. By blending detailed modeling and rigging with smooth Unreal Engine integration, my work features realistic textures, engaging weather effects, and carefully tuned sound design.
Buraq
We merged minimalistic design with dynamic motion graphics to amplify this IT company’s marketing vision.
Lifti.io
From scratch to screen: storyboarding, character design, and kinetic motion graphics brought a revolutionary luggage sharing app to life on blockchain.
Crafted captivating campaigns for Pakistan’s top fashion brands, including the iconic “Nisa by Mehreen.” With meticulous set design, precise direction, and artful storytelling for bridal couture, every frame transforms into a runway moment that exudes elegance.
Developed an evocative visual narrative for traditional wedding ceremonies by blending rich cultural elements with contemporary cinematic style. Through innovative set composition and refined direction, each scene honors bridal traditions while showcasing a vibrant, artistic vision.
Partnering with social media powerhouse Kawal, who boasts over 20 million followers, we developed a comprehensive video campaign for Lifti.io. From concept and storyboarding to scripting, filming, and post-production, our work delivered a visually engaging narrative that sparked conversation and set new trends.
In collaboration with renowned influencer Zulqarnain, we produced an informative video highlighting Lifti’s innovative staking and rewards program, flexible packages, and 30% savings. We managed the entire creative process—from sourcing and scripting to filming—ensuring a polished presentation that effectively showcased Lifti.io’s unique offerings.
Grimsby Pharmacy
For Grimsby Pharmacy, we developed a focused video that delivers key enrollment offers and essential information through clear infographics and lively character animations. Set against a backdrop of seasoned healthcare professionals, the video transforms complex pharmaceutical details into easily digestible content that builds trust and highlights the brand’s forward-thinking approach.
Smile Dental
For Smile Dental, we created an engaging animated video that highlights the comprehensive range of dental services they offer. By breaking down complex dental procedures into clear, visually appealing segments, the video invites viewers to explore the practice’s commitment to exceptional care and patient comfort.
Video Editing — Ali Zafar — Balo Batiya Music Video
"Working with Raphay on the Balo Batiya music video was an absolute pleasure. He transformed raw footage into a stunning visual journey — the pacing, colour grading, and narrative flow elevated the entire piece. It’s no surprise the video resonated with over 30 million viewers. Truly world-class work."
– Ali Zafar, Singer & Actor
Animation — Dinosaur Unreal Engine Animation — Fictional Client
"The level of realism in the dinosaur chase animation Raphay’s team delivered was simply mind-blowing. Built in Unreal Engine with cutting-edge technologies — DLSS, Nanite, Lumen, MetaHumans — it felt like a Hollywood production. The attention to detail and dynamic camera work were next level. Highly recommended!"
– Jonathan Reyes, Creative Director, HyperMotion Studios (USA)
2D Ad & Motion Graphics — Lifty
"The 2D animated ads crafted by Raphay were beyond our expectations. The flow, rhythm, and imagination in the motion graphics were incredible — each frame was designed to perfection. These ads became a huge hit with our audience. Can’t wait to collaborate again!"
– Team Lifty
Fortnite Map — Mad Max — Fictional Dubai Client
"Our Mad Max Fortnite map project was one of the most ambitious we’ve done — and Raphay’s team delivered brilliantly. The scale, detail, and interactive elements were stunning. It stands as one of the most immersive maps on the platform. Their commitment and technical mastery were invaluable to the project’s success."
– Omar Al-Karim, Project Manager, Dubai Esports Collective
Fashion Films — Nisa by Mehreen
"Raphay created the most breathtaking fashion films for our brand. Each video captured the soul of our designs — elegant, thematic, and visually mesmerising. His artistic eye and ability to tell a story through fashion is unmatched. A top-tier experience!"
– Mehreen, Creative Director, Nisa by Mehreen
Celebrity Ad Project — Kawal & Zulkarnain
"We loved collaborating with Raphay and his team — the ad they produced was dynamic, stylish, and perfectly aligned with our brand. The shoot experience was professional and fun, and the final cut exceeded our expectations. It’s no wonder it performed so well across our social channels!"
– Kawal & Zulkarnain, Social Media Influencers (30M+ followers)